| John Mitty Monday, June 3, 2013 |
Theory is proud to host New York City’s leading provider of organic cold pressed juices and vegan foods, Organic Avenue, inside of its East Hampton and Southampton retail locations during this summer season.
Slated to open Friday, June 14th, the Organic Avenue Pop-Ups will offer an assortment of renowned fruit and vegetable juices, including Green Love, Sweet Green, Royal Red, Matcha Chia Glo and Ginger-aide, in addition to the new flavors Young Love and Virgin Mary. A variety of Organic Avenue booster shots including Aloe, Dragons Breath, Wheatgrass, Ginger and E3 will also be available for purchase. Other highlights include the highly anticipated children’s juices OA Minis, personalized Concierge Cleanse services and Organic Avenue’s Grab ‘n’ Go Summer Cleanse.
An ideal partnership centered on shared values of integrity and quality, this collaboration aims to reinforce both companies’ dedication to providing customers with products that enhance their modern, active lifestyle.
“Hosting Organic Avenue in Theory stores feels like a natural fit. Both brands put an emphasis on producing the best possible product within our respective fields,” said Theory founder Andrew Rosen. “Both Theory and Organic Avenue strive to improve their customer’s quality of life whether through tailored, well-made clothes or 100% organic juices. I believe that this partnership will advance Theory’s position as a leading contemporary lifestyle brand and elevate customer experience in our stores.”
“We are always looking for new ways to help our customers achieve optimal health and well-being - inside and out. Theory’s high-quality, sophisticated products perfectly complement our commitment to exceptional taste and nutritional integrity,” said Jonathan Grayer, chairman and CEO of Weld North, which acquired a controlling stake in Organic Avenue in January. “This partnership with Theory is the first of many we expect to forge with a variety of mutually complementary brands in the near future.”
Theory East Hampton is located at 46 Newton Lane Suite 5 East Hampton, NY 11937.
Theory Southampton is located at 98-100 Main Street, Southampton, NY 11968.
Hours are Monday to Saturday from 10 a.m. to 7 p.m., and Sunday from 11 a.m. to 5 p.m.
A b o u t T h e o r y
Theory was founded in 1997 on the principle that men and women want to feel comfortable and sophisticated in modern clothing. Theory
was created to answer the needs of contemporary fashion consumers with discriminating taste who seek comfort, value, and above all, style.
Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy, clean
silhouettes, quality, craftsmanship and fit. Theory’s emphasis has always been on the clothes. Ask a woman about her favorite black pants,
or a guy about the jacket he throws on over everything. They’ll tell you, “It’s Theory.”
Visit http://www.theory.com
A b o u t O r g a n i c A v e n u e
Based in New York City, Organic Avenue is the leading provider of organic cold pressed juices, vegan food, cleansing programs, healthy
lifestyle education and community building events. The company helps customers incorporate flexible health habits into their daily routine in
order to maintain a healthy, energetic lifestyle that is pleasurable, sustainable and friendly to the environment.
Visit http://www.organicavenue.com
jmitty@longislandyellowpages.com Appears In: Press Releases
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