LI Public Relations Firm Epoch 5 Awarded Best Campaign

John Mitty Tuesday, June 19, 2012

FOR IMMEDIATE RELEASE
CONTACT:        Kathleen Caputi
Epoch 5 Public Relations
631-427-1713
kcaputi@epoch5.com

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Long Island Public Relations Firm Epoch 5
Awarded Best 2011 Campaign by Industry Group
Account Director Audrey Cohen Honored

Huntington, NY…June 18, 2012… Epoch 5 Public Relations, widely recognized as one of the top PR firms in the New York area, was recently awarded PR Campaign of the Year by the Public Relations Professionals of Long Island (PRPLI) industry organization.  Epoch 5 account director Audrey Cohen accepted the award for her leading role in promoting the Bethpage Air Show at Jones Beach, New York State’s largest public event, for the client, Bethpage Federal Credit Union.

A record amount of media was secured for the two day 2011 Bethpage Air Show at Jones Beach event, including approximately 125 print stories, more than 40 broadcast segments and more than 35 online articles.  Coverage highlights included consecutive front-page coverage in Newsday, Long Island’s daily newspaper, an in-studio segment on New York Nightly News with Chuck Scarborough, media flights scheduled with WCBS TV and other reporters, resulting in exciting network affiliate coverage, and much more.

Epoch 5 designed a Bethpage Air Show at Jones Beach Facebook page and utilized the page to post up-to-the-minute performance line-up information, Air Show historical facts, pilot bios, air show photography tips and more.  Epoch 5 then launched a Facebook Photo Contest, “The Bethpage Air Show Rocks! Contest,” challenging fans to post photos taken at any of the previous Bethpage Air Shows and sharing what the Bethpage Air Show meant to them.  Results were astounding and the page ultimately became a meeting place for Air Show enthusiasts across the country, and well as uncovering hundreds of Bethpage Air Show fans, many who met on the page daily.

During the ten years that Epoch 5 has been charged with publicity for the event, each year has resulted in record-breaking media results and increased attendance for the show.  While it’s too early to tally the media results for the 2012 Bethpage Air Show at Jones Beach, which was held May 26 and 27, Extra’s AJ Calloway took a ride with the U.S. Navy’s Blue Angels and air show attendance soared above 400,000 for the two-day event, a significant increase that represents 15% of Long Island’s inhabitants.

Katherine Heaviside, president of Epoch 5, saluted Audrey, a 23-year pr veteran for her achievement, as well as the entire Epoch 5 team. “Audrey has developed with key local and regional media, not only for her work with Bethpage Federal Credit Union but with all her clients.  She is highly organized, with the flexibility and focus to meet the challenges inherent in public relations, particularly in securing comprehensive publicity for this large an event.  Audrey’s efforts were supported by a dedicated team that helped with strategy, outreach and critical media follow up.”

Epoch 5 offers a powerful combination of strategic counsel and senior expertise backed by a diverse staff of Public Relations professionals. Serving the tri-state area, Epoch 5’s mission is to develop and implement breakthrough marketing communications strategies, increase client market share, build support for growth strategies, enhance reputations, and help companies and organizations overcome crises.

In addition to Bethpage Federal Credit Union, Epoch 5’s client roster includes top corporate players such as Cablevision, King Kullen, Veolia Transportation, Rechler Equity Partners, and CLK Properties. Other organizations represented include trade associations, healthcare organizations, and professional service firms and consultants. Headed by president Katherine Heaviside, Epoch 5 has been voted Best Public Relations Firm by Long Island Business News and The Long Island Press.  Epoch 5 offers complete media relations expertise, including new media and social media networking, issues management, community relations, advertising, image development, event planning, and graphic services. More information on Epoch 5 is available by visiting www.epoch5.com or by calling 631-427-1713.

jmitty@longislandyellowpages.com

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